PhD Programmes

  • PhD Programme in Business Administration

    General Information

    Presentation: The Business Administration Department of the University of Oviedo is made up of a group of experienced and highly respected researchers who have published several higly regarded articles internationally. This has allowed us to develop a doctoral programme which provides advanced research training in the field of Business Administration. The wide range of research lines specified in the following section enables students to choose the most appropriate area of specialization for their objectives.

    Access and Admission: See the general entry requirements for PhD Programmes.

    Specific requirements: students must have previous training (undergraduate or graduate) in Business Administration.

    Related Documents

    Lines of Research

    MARKET RESEACH AND COMERCIALIZATION:

    Market orientation and competitive strategy. Organizational learning and resources, and marketing capabilities. Relationship marketing., CRM and loyalty programs. Corporate social responsability and marketing. Consumer behaviour: emotions, attitude, risk and perceived value on purchasing decisions. Determinants of the result of the innovative activity. Role of marketing in the development process of innovations. Innovation in the field of services. Quality management of products or services: standarized quality systems, total quality models and implications in commercial management. Quality of customer service and support: strategies to recover the service. Strategic management of commercial brands. Manufacturer's brands and dealer's brands. Customer implication with commercial brands. Brand communities and social networks. Comercial distribution and retail trade. Relationships between companies in the same sale channels. Internet as a marketing tool. Price management and sales promotion. Integrated Marketing Communication: image and reputation. Non-profit marketing. Agro-food marketing. Tourism marketing.

    FINANCIAL ECONOMY AND ACCOUNTING

    Financial decisions, value creation and institutional environment in business. Corporate governance. Banking and financial regulation. Financial institutions and markets. Capital Asset Pricing Model. Financial estrategy of family business. Privatisation. Business mergers and acquisitions.

    BUSINESS ORGANISATION

    Creation of companies. Eficiency and productivity. Competitors analysis. Production strategy. Quality management. Cooperation agreements and strategic alliances between companies. Outsourcing. Franchise contracts. Management contracts. Human resources management: motivation, teamwork, incentive systems, etc. Women entrepreneurs. Environmental management. Innovation management. Knowledge management. Service operation management. Industrial localization. Internationalisation of companies. Multinationals of emerging countries. Heuristis optimization process. Optimization of warehouse logistics. Design of logistic networks. Reverse logistics. Secuencing of production processes. Artificial Inteligence and its aplications to business and operations management. Simulation of production and logistic processes. Industrial maintenance. Forecast. Artificial neural networks. Strategies for small and medium enterprises. Strategic management in energy companies. Hotel management. Agro-food management.

    Contact

    International Center for Postgraduate Studies: Plaza de Riego, s/n, 33003 - Oviedo

    Telephone:
    985 10 49 17 / 985 10 49 18
    Fax:
    985 10 49 59
    infopostgrado@uniovi.es

    Coordination :

    • Professor Víctor Iglesias Argüelles

    Theses in Progress

    • Componente afectivo del comportamiento del consumidor. El papel de las emociones en la estrategia de distribución comercial offline y online
      Autora
      Cachero Martínez, Silvia
      Director
      Rodolfo Vázquez Casielles
      Título en inglés
      Affective component of consumer behavior. The role of emotions in the commercial distribution strategy offline and online
      Aprobación del plan
      28/06/2012
    • Cambio tecnológico e innovación en el sector editorial español: efectos organizativos
      Autora
      Magadán Díaz, Marta
      Directora
      Beatriz Junquera Cimadevilla
      Título en inglés
      Technological change and innovation in the Spanish publishing sector: organizational effects
      Aprobación del plan
      26/07/2012
    • Las fuentes de regulación del empleo público en régimen laboral
      Autora
      García Torres, Alba
      Director
      Ignacio González del Rey Rodríguez
      Título en inglés
      The sources of public employment regulation on labor regime
      Aprobación del plan
      25/09/2012
    • Creación de experiencias de compra: estrategias de gestión multicanal
      Autora
      Ayala Martínez, Rocío del Carmen
      Directores
      Ana Suárez Vázquez y Juan Antonio Trespalacios Gutiérrez
      Título en inglés
      Creating consumer experiences: strategies for multichannel management
      Aprobación del plan
      26/04/2013
    • La compraventa común europea
      Autor
      Fernández Chacón, Ignacio
      Directora
      Camino Sanciñena Asurmendi
      Título en inglés
      Common european sales law (CESL)
      Aprobación del plan
      26/04/2013
    • El efecto de la internacionalización sobre los resultados de las empresas españolas cotizadas: 1986-2010
      Autora
      García García, Raquel
      Director
      Esteban García Canal
      Título en inglés
      The effect of internationalization of internationalization on spanish listed firms´performance: 1986-2010
      Aprobación del plan
      26/04/2013
    • La guarda de hecho y responsabilidad civil
      Autora
      Lescano Feria, Patricia Anahi
      Director
      Ramon Durán Rivacoba
      Título en inglés
      The guard of fact and civil responsibility
      Aprobación del plan
      26/04/2013
    • Métodos y algoritmos para resolver problemas de transporte con múltiples usos de vehículos
      Autor
      López Fresno, José
      Director
      Alberto Gómez Gómez
      Título en inglés
      Methods and algorithms to solve transportation problems with vehicles multiple uses
      Aprobación del plan
      26/04/2013
    • Diseño de redes logísticas sostenibles en entornos de riesgo
      Autor
      Palacio Muñiz, Antonio
      Director
      Belarmino Adenso Díaz Fernández
      Título en inglés
      Sustainable logistics network design under risk
      Aprobación del plan
      26/04/2013
    • Reducción del efecto Bullwhip mediante técnicas basadas en inteligencia artificial
      Autor
      Ponte Blanco, Borja
      Directores
      David Alfonso de la Fuente García Y Raúl Pino Diez
      Título en inglés
      Rediction of the bullwhip effect through ai based technics
      Aprobación del plan
      26/04/2013
    • Modelo para el diseño de secuenciadores de la producción en entornos de fabricación job shop make-to-order mediante un sistema híbrido basado en simulación de eventos discretos y algoritmos heurísticos
      Autor
      Villanueva Castrillón, José
      Directora
      Pilar L. González Torre
      Título en inglés
      Design a production scheduler for job shop make-to-order enviroments based on discrete event simulation and heuristic algorithms
      Aprobación del plan
      30/04/2013
    • La investigación de los delitos de blanqueo de capitales
      Autor
      Bonacasa Sánchez, Manuel Francisco
      Director
      Javier Gustavo Fernández Teruelo
      Título en inglés
      Investigation of money laundering crimes
      Aprobación del plan
      30/04/2013
    • Estudio sistemático y procesal de las cuestiones prejudiciales presentadas por los jueces y tribunales españoles
      Autora
      Concellon Fernández, Pilar
      Directora
      Paz Andrés Sáenz de Santa María
      Título en inglés
      Systematic study of the substantive and procedural questions referred by the Spanish Courts and Tribunals
      Aprobación del plan
      30/04/2013
    • Technology strategies for global competitiveness: comparative insights from selected Spanish and Philippine industries (prescriptions for the future)
      Autor
      Ho Loterte, Camaro
      Directores
      Esteban Fernández Sánchez y Beatriz Junquera Cimadevilla
      Título en inglés
      Technology strategies for global competitiveness: comparative insights from selected Spanish and Philippine industries (prescriptions for the future)
      Aprobación del plan
      30/04/2013
    • El blanqueo de capitales
      Autora
      Rodríguez Fernández, Begoña
      Director
      Javier Gustavo Fernández Teruelo
      Título en inglés
      Money laundering
      Aprobación del plan
      30/04/2013
    • Influencia del conflicto en el rendimiento de las cadenas de franquicia
      Autor
      Vázquez Díaz, Manuel
      Directores
      Vanesa Solis Rodríguez y Manuel González Díaz
      Título en inglés
      Influence of conflict in franchise channels performance
      Aprobación del plan
      30/04/2013
    • Capacidades dinámicas y crecimiento en las PYMES alemanas
      Autor
      Jürgen, Fonger
      Directores
      Eduardo González Fidalgo y Juan Ventura Victoria
      Título en inglés
      Dynamic capabilities and growth of German SMEs
      Aprobación del plan
      28/05/2013
    • Cooperación e internacionalización de las Pymes industriales españolas
      Autor
      Florez de Viedma, Ramón
      Directores
      Esteban García Canal y Eduardo González Fidalgo
      Título en inglés
      Cooperation and internationalization of the Spanish industrial small and medium sized companies
      Aprobación del plan
      25/06/2013
    • Desarrollo del capital intelectual en el sistema asturiano
      Autora
      Palacio García, Covadonga
      Director
      Juan Ventura Victoria
      Título en inglés
      Development of intelectual capital in the Asturian health system
      Aprobación del plan
      25/06/2013