Certificate Degrees and Continuing Education

  • Expert's Degree in Responsible and Sustainable Management

    General Information

    Teaching Languages: Spanish

    Places: 25. Minimum number of students required: 15

    Duration: 1 academic year (25.5 ECTS credits)

    Tuition Fee: €1.500

    Access Requirements:

    The students of this Certificate Degree must have an official university Degree that allows them to acquire the specific knowledge of the different subjects included. Professional experience is not required.

    The criterium for admission is as follows::

    • a) Previous formation of the candidate
    • b) Academic record
    • c) Adequation of the profile to the University Expert
    • d) Curriculum vitae
    • There will be two phases for pre-registration and enrollment

      • Pre-registration: 1st Phase: June 2 to August 20
      • Lists of admitted applicants:pending publication due to extension of the pre-registration period.
      • Enrollment: September 15-19
      • Pre-registration: 2nd Phase: July 20 to August 20
      • pending publication due to extension of the pre-registration period.
      • Enrollment: September 15-19

      Modality: Blended Learning

      Schedule: Fridays from 16:00 to 20:00

      Teaching Center: Jovellanos Faculty of Commerce, Tourism and Social Sciences

    Professional Opportunities

    The greater awareness of the citizenship and the globalization open enormous possibilities to access information and the formation that make that an organizational culture, traditionally closed in itself, lets itself be influenced by the public opinion. In this context, both the communication and social responsibility have become instruments of social influence, reputation and economic efficiency, which require cross-curricular professionals, who are flexible and are focused on said resources.

    Due to its cross-curricular and practical focus, this Postgraduate program provides the students with the skills needed to develop the following roles:

    • (a) Design policies of the RSM and communication according to the characteristics of the organization and groups interested
    • (b) Implement communication and management systems for RSM, in the economic, social and environmental dimensions
    • (c) Develop tasks of consultancy and counceling in terms of RSM and sustainaibility and its communication. It is precisely the interest of this Expert's Degree forming valuable professionals in these fields, including directors of sustainability and RSM; people in charge of corporative communication and management of reputation; consultants and people responsible for establishing the management systems of the RSM; internal audits and audits of certification entities; people in charge of RSM projects and communication in associations, NGOs and the public sector.

    Syllabus

    This Expert's Degree has a duration of an academic year, organized in 2 semesters with a total of 25.5 ECTS Credits.

    • Classroom Formation: 100 hours
    • Distance Learning: 50 hours
    • Internships: 200 hours (The enterprises that offer internships for the students are listed under the section entitled "Collaborating Enterprises".)
    • Certificate's Thesis

    CLASSROOM FORMATION (100 hours)

    SUBJECT 1: THE COMMUNICATION AND SOCIAL RESPONSIBILITY AT THE ENTERPRISE: 12 hours

    SUBJECT 2: THE COMMUNICATION WITH THE GROUPS OF INTEREST: 12 hours

    SUBJECT 3: THE DIMENSIONS OF THE RSM: 32 hours

    PART 1: THE ECONOMIC DIMENSION

    PART 2: THE SOCIAL DIMENSION

    PART 3: ENVIRONMENTAL DIMENSION

    SUBJECT 4: TOOLS TO MANAGE AND MEASURE THE RSM: 28 hours

    SUBJECT 5: RESPONSIBLE MANAGEMENT OF COMMUNICATION: 16 hours

    DISTANCE LEARNING

    Integrated Practical Exercises: 50 hours

    • Classroom Formation: 100 hours
    • Distance Learning: 50 hours
    • Internships: 200 hours(The enterprises that have offered themselves to take students as interns are listed in the section entitled "Collaborating Enterprises")
      • The entrepreneurial objectives
      • The functional areas of the enterprise and communication
      • The RSM as a model of direction
      • The chain of value and responsible management
      • Bases of the RSM
      • Identification and segmentation of the groups of interest
      • Revelevance and priority of the groups of interest
      • Instrumentos de comunicación con los grupos de interés Instruments of communication with the groups of interest
      • Integral model for management of the groups of interest
      • Economic sustainability: What it is and why it is important
      • Internalization of expenditure
      • Return to sustainability
      • Green Economy
      • Sustainability ratings
      • Socially-responsible investment
      • Good government
      • Workers
      • Society/Community
      • Third Sector
      • Evaluation and management of environmental risks. Environmental responsibility
      • Systems to assure Environmental Management (ISO 14001, EMAS)
      • Environmental innovation: Management of carbon footprint, Ecodesign
      • The EFQM Model
      • ISO 26001: Social responsibility guide
      • SR10
      • Auditing standards and frameworks in terms of human and labor rights. The SA 8000 regulation
      • FRE: Family-Responsible Enterprise
      • GIR: Global Initiative of Sustainability Reports
      • AccountAbility: AA1000 Series
      • SGE 21: System of Ethical and Socially-Responsible Management
      • Global Pact of the UN
      • Management of corporative reputation and brand image
      • Reputation markers and indices
      • Responsible advertising. Principles of information and transparency
      • Corporative reputation and social networks
      • Obligations of communication of the enterprises

    Contact

    • María Mitre Aranda

      Director/s

      • Celina González Mieres
      • María Mitre Aranda
      • Eugenia Suárez Serrano
      • Marino Zapatero Zamora

      Telephone: 985 182 306

      E-mail: mitremaria@uniovi.es